Robin Danehav silhouetted on a wide open plain at dusk, with mountains on the horizon.

Robin Danehav · Documentary filmmaker

What if you didn’t?

Documentaries about people who chose differently, and what happened because of it.

100 Documentaries

One question. A hundred answers.

Each film follows someone who stepped away from the expected path. Together they are my answer to a question I keep asking myself: what if you didn’t?

11/100 films released

  • The Last Generation of Coffee

    No. 11 · Brazil

    The Last Generation of Coffee

    Felipe Croce grows coffee regeneratively in Brazil as a warming climate threatens Arabica.

  • THAW

    No. 10 · Björling's glacier, Kebnekaise, Sweden

    THAW

    Adventurer Oskar Kihlborg covers a melting glacier on Kebnekaise with Swedish wool.

  • Framing Time

    No. 9 · Tampere, Finland

    Framing Time

    Juho Leppänen and Kamerastore in Tampere, Finland, have rescued close to 300,000 film cameras.

  • Every Bean Has a Home

    No. 8 · Rwenzori Mountains, Uganda

    Every Bean Has a Home

    Lars Pilengrim of Lykke Coffee Farms works with coffee farmers in Uganda's Rwenzori mountains.

  • Underneath the Adventure

    No. 7 · Gili Trawangan, Indonesia

    Underneath the Adventure

    Martin Vrana spent 13 years building a resort by hand on Gili Trawangan.

  • Duly Noted

    No. 6 · Stockholm Concert Hall, Stockholm, Sweden

    Duly Noted

    Cellist Josep Castanyer Alonso turns pop songs into classical fugues at the Stockholm Concert Hall.

What if you didn’t?

Every film answers at least one of four questions.

  1. What does freedom actually cost?
  2. What trade-offs define an unconventional life?
  3. How do you design work intentionally?
  4. What happens if you don’t follow the expected path?

The answers so far

Every film is about a choice. This is what the people in them didn’t do.

A line of people walking across the snow on Kebnekaise under a dramatic sky.

On Kebnekaise, Sweden’s highest mountain.

About

Hi, I’m Robin

I’ve been making films for more than 15 years and have worked with 600+ company clients. From the outside it worked. But I was executing other people’s visions while my own curiosity kept getting pushed down.

In December 2022, editing a film about a small restaurant in Lisbon at my kitchen table, it hit me: this is what I’m supposed to do. So I changed basically everything, took a big pay cut, and this documentary project was born.

Now I make films about people who use their skills to make something better. Because I believe good examples change things. Slowly.

Robin Danehav in a yellow T-shirt, standing in a hilly landscape with his camera.
Robin Danehav smiling in green hills in Brazil, on a coffee documentary trip.

Brand storytelling

Documentaries for mission-driven brands.

When our values align and we find an interesting angle, you can send me anywhere in the world. Partners have been part of films in Uganda, Brazil, Finland and on Gotland.