Renovating and reselling analog cameras at scale in Finland

Join Robin Danehav in Tampere, Finland, where analog camera guru Juho Leppänen and his Camera Rescue Project race to revive 100 000 forgotten film cameras and prove there’s a better way to save our memories—and the planet—than piling up endless digital snapshots.

We begin with an uncomfortable reality: billions of phone pics sit in clouds and hard drives, yet finding the moments that truly matter grows harder every year. Inside a converted warehouse, Juho’s team painstakingly repairs, tests and re-homes vintage “memory machines” that might otherwise end up in landfill.

Their circular-economy model keeps gear working for another fifty plus years, trains new technicians before old skills vanish, and shows why thoughtfully limited film frames can outlast disposable tech cycles.

Along the way you’ll watch Juho’s kids turn a dining-room table into a print lab, discover how a single roll of film changes the way I photograph forever, and see why one physical photograph can feel richer than a thousand swipes. From cross-Europe road trips to Olympic pop-ups, Camera Rescue turns repair into a viable business—and a blueprint for anyone overwhelmed by digital clutter who still wants to preserve life’s highlights.

Check the BTS video below, where I actually get help buying my own camera.